Strategy Destination
Map your strategy destination to the value it serves and the core methods of achieving it.
Key Features of Strategic Action
Understand strategy in terms of three key defining features of strategic action: value, effectiveness and efficiency.
Strategic Goals
Check whether your strategic goals are sufficient and necessary to ensure you achieve strategic success.
Practical Understanding of Strategy
Develop a practical yet deep understanding of strategy, become more rigorous in your strategic thinking, gain confidence in discussing strategy, and build your capabilities in strategic decision-making and action-planning.
Self-paced online version available to book now.
Principles of Strategy Mapping
Discover the key principles of strategy mapping and then apply them to, firstly, the analysis of a written strategy and, secondly, the development and alignment of new elements of that strategy.
Learn how to scope strategy so that it can be developed in a structured, systematic and unbiased way. Use your specialist knowledge and experience to refine and operationalise aspects relevant to your role.
About the Author
Author of 'The Strategy Manual' and ' Core Values', Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn and other invited presentations.
Strategy is for Everyone
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
The Strategy Manual
'The Strategy Manual: A step-by-step guide to the transformational change of anything' draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy.
"Best management book I've read all year." Clo Willaerts