Structure support to ensure that strategy is effectively adopted across your organisation.

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Map your strategy destination to the value it serves and the core methods of achieving it.

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Discover how to ensure your conversations about strategy are conducive to success.

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Discover how to produce a strategic plan

To get your team / departmental / functional strategy adopted by enabling others to refine and operationalise aspects of your strategy, relevant to their roles.

Explore different styles of leadership for strategy

Resolve your own personal stance on leadership style. Discover what this means for how you effectively manage-up and manage-down in relation to strategy.

Understand and be able to persuade others of the importance of securing engagement and commitment to strategy

Plan how the key processes for doing so would work in your organisation.

Author of 'The Strategy Manual' and ' Core Values'

Goal Atlas founder and Director, Mike Baxter, is a renowned strategy expert, keynote speaker and thought leader. He publishes regular articles on all aspects of strategy and strategic planning and frequently shares his ideas and expertise via the Strategy Distilled newsletter, LinkedIn and other invited presentations.

Belief in strategy for everyone

To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.

'The Strategy Manual: A step-by-step guide to the transformational change of anything'

Draws on Mike's many years of expertise to deliver a practical handbook for anyone interested in the creation, management or governance of strategy. Find out more...

"Best management book I've read all year." Clo Willaerts