Finalist: 2025 Goody Business Book Awards
Mike Baxter’s latest book is a practical guide to harnessing the power of AI to help you make high-impact, high-complexity decisions in today’s fast-moving world. Learn more…
Hands-on support from strategy expert, Mike Baxter, for any aspect of strategy:
- Strategy scoping and development
- Alignment within and across strategies
- Strategy measurement and impact
- Strategic agility and risk management
- Strategy adoption
- Strategy governance
A step-by-step guide to transformational change
Mike Baxter draws on his many years of expertise and thought leadership to deliver an accessible, practical handbook for anyone interested in the creation, management or governance of strategy. Learn more…
Mike Baxter’s book, featuring academic research, business case studies and analysis of the strategies of 36 UK universities, aims to have core values feature more prominently and more impactfully in the life of your organisation. Find out more...
"Essential reading for any organisation that's reviewing its vision statement"
Mike Baxter is an accomplished presenter and keynote speaker, and has run workshops and webinars offering insights into all aspects of strategy and strategic planning. Listen to recordings of some of our previous strategy webinars, sign up for our latest events, or contact us to discuss opportunities for Mike to speak or run a workshop at your event.
We believe strategy is for everyone. To help you DO strategy rather than just think about it, our models, frameworks and templates from 'The Strategy Manual' are released here under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to hear when new models are released.
- John Pearce, ICAEW